Privacy Policy

Effective Date: 9/16/2020

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This Online Privacy Policy (“Privacy Policy”) applies to the information about you that ProMedica Health Systems, Inc. (“ProMedica”, “we”, “our”, “us”) may obtain when you visit rootcausecoalition.org (the “Site”), and describes how we may collect, use, and share such personal information.

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Information We Collect

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We may collect the following kinds of information when you use the Site:

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Information You Provide Directly to Us. ProMedica may collect information you provide directly to ProMedica via the Site. For example, ProMedica may collect information when you use or register for the Site, subscribe to notifications, post on the Site, participate in promotional activities, register for an event, use our telemedicine services, or communicate or transact with ProMedica through the Site. This information may include personal information such as contact information (e.g., your first and last name, email address, phone number), job application information, physician practice information (e.g., physician license number), and billing information (e.g., payment card details). We may combine such information with information we already have about you.

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Information Collected Automatically. ProMedica may automatically collect certain information when you access or use the Site. This information may include location information, IP address, device identifier, browser type, operating system, information about your use of the Site, internet service provider, pages that you visit before and after using the Site, the date and time of your visit, information about the links you click and pages you view within the Site, and other standard server log information. We may use various tools such as cookies and other online tracking technologies to collect this information.

 

“Cookies” are small data files stored by your web browser on your computer. Cookies may allow a website to recognize a user’s device, record user preferences, track the pages a user clicks on while visiting the website, and identify the website visited immediately beforehand. You may be able to change browser settings to block and delete cookies when you access the Site through a web browser. However, if you do that, the Site may not work properly.

 

Some web browsers may have settings that allow you to transmit “do-not-track” signals to websites. Like many websites, this Site does not take action in response to these signals. To learn more about “Do Not Track” signals, visit allaboutdnt.com.

 

We may combine certain automatically-collected information with other information we obtain about you, which may include data we obtain from third parties.

 

Please note that we or third parties may collect personal information about your online activities over time and across different devices and online properties when you use the Site.

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Information collected from other parties. ProMedica also may obtain information about you from other sources, including service providers. The Site may include functionality that allows certain kinds of interactions between the Site and other websites, platforms, tools, applications, or services including access or display of third-party content via the Site. The use of such features may involve the operators of these other services providing personal information to us (e.g., when you register with MyChart, make a donation, or submit a job application). In addition, you may be able to access our Site, your account, and/or the Site’s content via a third-party platform, website, app, or other service; that third party may collect personal information and other data about you, and may provide some or all of it to us (e.g., a service provider may process your payment and then inform us that you paid your bill).

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Please note that when you use one of these other services, they, not we, are responsible for their practices. You should review their privacy policies before using such services in connection with our Site.

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How We Use This Information

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We may use information about you for any purposes not inconsistent with this Privacy Policy or applicable additional privacy notices, including, without limitation, the following:

• to provide you with information or services or process transactions that you have requested;

• to communicate with you, such as by sending you electronic newsletters or responding to your inquiries;

• to enable you to participate in a variety of Site features, including online appointment scheduling;

• to process your registration with any of the Site’s services, including to verify that your information is active and valid;

• to manage and administer the Site, including account management and billing and collections activities;

• to improve the Site or create new service offerings, to personalize your experience on the Site, or to serve or suggest specific content that may be most relevant to you;

• to contact you with regard to your use of the Site and, in our discretion, changes to the Site and/or any of the Site’s policies;

• to prevent unauthorized, improper, or illegal activities on the Site;

• for marketing purposes;

• for internal business purposes;

• for purposes disclosed at the time you provide your information; or

• as otherwise permitted, or not prohibited, by applicable law.

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How We Share This Information

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We may share personal information collected through the Site with our subsidiaries, affiliates, business partners, and vendors that provide services on our behalf.

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In the event of a business transaction, such as if we sell or transfer all or a portion of our business or assets (e.g., further to a merger, reorganization, liquidation, or any other business transaction, including negotiations of such transactions), we reserve the right to disclose any information we obtain through the Site.

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Additionally, ProMedica may disclose personal information when required by subpoena, search warrant, or other legal processes, or in response to activities that are unlawful or a violation of ProMedica’s policies or rules for use of the Site, or to protect and defend our rights or property.

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Analytics and Advertising

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Our vendors, including Facebook and Google, may use cookies, web beacons, and other storage technologies to collect or receive information about your internet usage, including your use of this Site, and use that information to provide measurement services and target ads. We and our vendors may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, and personalize content.

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We may use certain web analytics services, including Google Analytics, to help us understand and analyze how visitors use the Site and to serve ads on our behalf across the Internet. We’ve implemented Google Analytics Advertising Features such as remarketing with analytics, interest-based advertising, demographics and interests reporting, user segment analysis, and impression reporting. For more information on how Google Analytics uses data collected through the Site, visit policies.google.com/technologies/partner-sites. You may also be able to opt out of Google Analytics by visiting tools.google.com/dlpage/gaoptout/.

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You may be able to opt out of certain interest-based advertising using the settings on your browser or mobile device. In addition, the following services offer tools that you can use to limit or opt out of interest-based advertising:

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• Google: To opt out of Google’s network of interest-based advertising, visit adssettings.google.com.

• Facebook: You may opt out of Facebook Custom Audiences by logging into your Facebook account and changing your privacy or advertising settings as per Facebook’s opt-out instructions. You may also use your Facebook account settings to unlink your Facebook account from the Site.

• Adobe: To opt out of Adobe cookies, visit adobe.com/privacy/opt-out.html.

• Industry organizations: To opt out of interest-based advertising from companies that participate in the Digital Advertising Alliance or Network Advertising Initiative opt-out programs, please visit youradchoices.com/control and optout.networkadvertising.org.

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Your opt-out choice may apply only to the browser or device you are using when you opt out, so you should opt out on each of your browsers and devices if you want to disable interest-based advertising for those browsers and devices. If you opt out, you will still receive ads, but they may not be as relevant to you and your interests and your experience on our Site may be degraded.

 

Please note that we do not control how third parties manage their opt-out processes.

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Features Provided by Other Parties

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We may provide interfaces or links on the Site to facilitate your sending a communication from the Site through another party’s services, for example, to share content from the Site on Facebook or other social media platforms. We also may enable access to other services or display content provided by other parties via the Site (e.g., the MyChart service). In some cases this content is being served or published by another party, and that party may be collecting data from you in connection with the content. These other parties may collect and retain personal information used or provided in any such communications or other activities. Please note that these other parties’ data practices are not subject to this Privacy Policy.

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Linked Websites

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The Site may include links to other websites that are not owned or operated by ProMedica. This Privacy Policy does not apply to those websites, which may have their own privacy policies or notices that you should review to understand how they may collect, use, disclose, or otherwise process your personal information. ProMedica is not responsible for the content or privacy practices of any linked websites that it does not control.

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The Site also may provide links to other websites operated by ProMedica and/or our subsidiaries, brands, or affiliates, but that are not subject to this Privacy Policy. We encourage you to review the privacy policies posted on all linked websites.

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Your Choices

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Communication preferences and marketing. If you do not wish to receive marketing emails from us, you can opt out of future marketing emails by following the instructions provided in the marketing emails. Opting out of marketing emails will not affect our administrative emails to you (e.g., emails about your transactions).

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Accessing, reviewing, and changing your personal information. Registered users can review and change certain personal information (e.g., email address, password, payment information) at any time by accessing their accounts on the Site.

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Information Security

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We endeavor to incorporate commercially reasonable measures to help protect and secure your personal information from unauthorized access, use, or disclosure. However, no data transmission over the Internet or electronic storage of information can be guaranteed to be 100% secure. Consequently, ProMedica cannot and does not ensure or warrant the security of your information, and you understand that any information that you provide to ProMedica through the Site is transmitted at your own risk.

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Information for Users Outside the United States

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If you are located outside of the United States, please be aware that information we collect, including personal information, will be transferred to, and processed in, the United States. The data protection laws in the United States may differ from those of the country in which you are located. By using the Site or providing us with any information, you consent to the transfer to and processing of your personal information in the United States as set forth in this Privacy Policy.

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Children’s Privacy

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The Site is intended for a general audience and is not directed or targeted to children under 13. If we learn that we have received information directly from a child who is under the age of 13, we will delete the information in accordance with applicable law.

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Changes to this Policy

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We reserve the right to change this Privacy Policy at our discretion. We will indicate such changes by updating the “Effective Date” at the top of this Privacy Policy. We encourage you to periodically review this Privacy Policy; your continued use of this Site after any update to this Privacy Policy will constitute your acceptance of the changes.

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Contact Information

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If you have any questions about this Privacy Policy, please contact us at privacypolicy@promedica.org.

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